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Luxury and Performance. Acura is much more than that. It is the brand which has given its users the luxury, performance and features. From the parent company Honda, Acura was born in 1986 targeting the US market. Launching two types of vehicle, the sedans and the coupes, Acura tasted success with its initial launch in US. Known for its reliability and low maintenance cost inherited from its parent company Honda, Acura was able to launch NSX sports car which topped the segment and was a grand success as it was affordable. Showing constant development, the company expanded its product line in 90's but unfortunately it really needed for Acura to understand its customers as its SLX did not do well in the market. The early millennium saw the introduction of all new SUV with new features, style and performance which helped Acura regain its customer base. The SUV was designed in-house and it had a new feature of three-row seats. This new feature helped families travel easily and helped Acura gain popularity. To attract a lot of customers, the company introduced new Acura RSX sport coupe as a successor to Integra. During 2004 and 2005, Acura redesigned most of its popular vehicles and TSX, mid-size TL sedan and Acura RL luxury sedan were grand succe



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